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AI Search Analytics is VeluraHQ’s visibility radar for the AI web. Traditional SEO tools measure your position in blue-link results — AI Search Analytics measures how often your brand appears inside the actual answers that AI engines generate. Every time ChatGPT, Perplexity, Gemini, or Google AI Overviews respond to a question in your industry, VeluraHQ records whether your brand was mentioned, where it appeared, and whether your pages were cited. The result is a clear, continuous picture of your brand’s presence in the search surface that is increasingly where your audience starts.

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Key metrics

Brand Mentions

The total number of times your brand appears in AI-generated answers across all tracked platforms. This is the raw count of real inclusions — every time an AI engine surfaces your brand in a response to a tracked prompt.

Average Position

Where in the answer your brand is mentioned. Lower numbers mean higher placement — a position of 1 means your brand appeared first in the AI’s response, before any competitor.

Share of Voice

Your brand mentions as a percentage of all competitor mentions tracked in your workspace. A share of voice of 31% means your brand appears in 31% of all tracked AI responses that mention any brand in your competitive set.

Citation Rate

The percentage of responses that link directly to your URLs. This measures how often AI engines go beyond mentioning your brand to actively referencing one of your pages as a source.

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Supported AI platforms

VeluraHQ runs your prompts against the AI platforms that matter most to your audience. Coverage scales with your plan so you always measure the surfaces where your visibility is at stake.
Platform coverage depends on your plan tier. Claude and Gemini are available as optional add-ons on Enterprise plans. Contact your account team to enable additional platforms.

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Setting up AI Search Analytics

1

Navigate to AI Search Analytics

Open your workspace sidebar and select AI Search Analytics. This is your command center for all AI visibility data.
2

Add your brand and product terms

Enter your brand name and the key product terms you want to track — for example, your product names, category terms, and the phrases your audience uses when searching for solutions like yours.
3

Add competitors to benchmark against

Enter the names and domains of the competitors you want to measure yourself against. VeluraHQ will track their mentions, citations, and positions alongside yours across every prompt run.
4

Configure your first prompt set

Create a set of structured prompts — questions that simulate real user searches in your industry. For example: “What are the best enterprise SEO workflow platforms?” or “How do I refresh content for AI Overviews?” These prompts are what VeluraHQ submits to each AI platform to sample responses.
5

Run your first analysis or set a schedule

Run your prompt set immediately to get your first baseline, or set a recurring schedule — daily, weekly, or monthly. Scheduled runs ensure you catch competitive shifts before they affect your traffic.

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Reading your dashboard

The AI Search Analytics dashboard is your command center for everything happening across the AI web. At the top, the visibility trend chart shows how your overall presence has moved over the selected time window — you can toggle between 7-day, 30-day, and 90-day views. Below the trend chart, the per-platform breakdown shows your visibility score on each AI engine individually:
  • ChatGPT — your mention and citation rate across OpenAI’s answer surface
  • Perplexity — visibility in Perplexity’s cited, sourced responses
  • Gemini — presence in Google’s Gemini answer layer
  • Google AI Overview — inclusion in the AI-generated summaries that appear above traditional search results
The top performing prompts panel surfaces the specific questions where your brand ranks highest, so you know which topics are already working in your favor. The competitor comparison panel shows, prompt by prompt, how your mentions and citation rate stack up against every brand in your workspace.

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Use cases

Quantify how often AI systems surface your brand and which topics trigger the most mentions. Use the mention share metric to track whether your overall presence is growing or eroding as AI platforms update their models and sources. Export the data to share awareness benchmarks with leadership.
Spot prompts where rivals are cited and you are not, then turn them into a content backlog. The gap report shows you exactly which questions send traffic to a competitor’s page and away from yours — giving your content team a prioritized list of topics to address next.
Track visibility lift over time as you publish and refresh pages. When you push a new piece of content or update an existing page, VeluraHQ records how your citation rate and average position change across the prompts that are relevant to that content. You get before-and-after evidence of what actually moved the needle.
Monitor how AI engines describe your brand and catch inaccuracies early. If an AI platform characterizes your product incorrectly — wrong pricing tier, outdated positioning, misattributed features — VeluraHQ’s sentiment tracking surfaces it so you can take action before it shapes buyer perception at scale.
Next steps:
  • Prompt Tracking — Learn how to create, schedule, and analyze the prompts that drive your AI visibility data.
  • Competitor Benchmarking — Set up head-to-head share of voice and citation comparisons against your competitive set.